How to Use AI to Improve Your User Experience and Conversion Rate
Attention Insight is an AI-powered platform that generates attention heatmaps and predictive analytics for your concepts in minutes. You can use it to analyze and optimize your web pages, ads, social media posts, video thumbnails, presentations, posters, packaging, and more.
How does it work?
Attention Insight uses deep learning technology and eye tracking data from over 30,000 studies to produce attention heatmaps that are 90%-96% accurate as compared with eye-tracking research.
The heatmaps show you which elements of your design attract the most attention, and which ones are overlooked.
You can also get valuable metrics such as clarity score, percentage of visibility, and attention distribution.
These metrics help you evaluate your design performance, identify potential issues, and compare your concepts with your competitors.
What are the benefits?
- Save time and money by getting feedback on your concepts without live traffic or large sample sizes.
- Improve your user experience and usability by understanding how users interact with your design and making necessary revisions.
- Increase your conversion rate by optimizing your content visibility, visual hierarchy, and call to action.
- Gain a competitive advantage by measuring your design against your competitors and industry benchmarks.
- Validate your concepts with confidence by showing your team, your boss, or your clients how your design will perform, with the attention metrics to back it up.
How to use it?
Attention Insight is easy to use and integrates with your favorite tools. You can choose from different types of analysis depending on your design category and purpose. You can also generate attention heatmaps directly from your browser, using the Attention Insight Chrome extension.
To use Attention Insight, you just need to:
- Sign up for a free trial or a paid plan on their website.
- Upload your design image or enter your design URL.
- Select the type of analysis and the device you want to test on.
- Wait for a few seconds and get your attention heatmap and metrics.
- Analyze your results and make improvements based on the insights.
