Albert: Your Self-Learning Digital Marketing Ally
Albert is an artificial intelligence marketing software that works as your self learning digital marketing ally.
Albert can autonomously design, execute, and evolve your campaigns across paid search, social, and programmatic channels, covering 90% of the biddable universe.
How Albert Works
- Albert learns from your data, your goals, and your feedback.
- Albert adapts to your changing needs and preferences, and continuously optimizes your campaigns for the best results.
- Albert frees you from the mundane and repetitive tasks of digital marketing, and lets you focus on the bigger picture.
- Albert helps you build powerful brand and audience connections, and deliver personalized and relevant experiences to your customers.
Why Albert is Different
- Albert is not just another tool that you have to learn and manage. Albert is a thinker, a doer, and a support system.
- Albert is not here to replace you but to empower you.
- Albert is not a one size fits all solution, but a customizable and scalable one.
- Albert is not a new and unproven technology, but a trusted and proven one.
What Albert Can Do For You
- Albert can work with your existing ad accounts, and integrate with your preferred platforms and tools.
- Albert can handle any type and size of the campaign, from small and simple to large and complex.
- Albert can work with any industry and vertical, from e-commerce and retail to travel and entertainment.
- Albert can assist you with any challenge or opportunity, 24/7, and share its insights and recommendations with you.
- Albert can collaborate with you and your team, and be transparent and accountable.
How Albert Learns and Adapts
- Albert uses machine learning algorithms to analyze data and optimize campaigns.
- Albert learns from your historical and real-time data, such as your target audience, budget, keywords, creatives, and performance metrics.
- Albert also learns from your goals and feedback, such as your desired KPIs, ROAS, CPA, and CTR.
- Albert adjusts and improves its decisions and actions based on new data and feedback.
- Albert tests and experiments with different variables and combinations, such as bids, keywords, audiences, creatives, and channels, and finds the optimal ones for your campaigns.
- Albert detects and responds to anomalies, opportunities, and threats, such as spikes, drops, trends, and competitors, and takes the appropriate actions to maximize your results.
How Albert Collaborates and Communicates
- Albert works with human marketers to create and manage online advertising campaigns.
- Albert complements and enhances the human capabilities and skills, such as creativity, strategy, and customer experience, and frees them from the tedious and complex tasks of digital marketing, such as optimization, analysis, and reporting.
- Albert shares its insights and recommendations with human marketers.
- Albert explains its logic and reasoning behind its decisions and actions, and provides evidence and data to support them.
- Albert solicits and accepts feedback and suggestions from human marketers, and incorporates them into its learning and optimization process.
- Albert generates and delivers reports and dashboards to human marketers, and shows them the performance and impact of their campaigns.
